Did you know that 98% of text messages get read by the recipient? It’s true. Also, 90% of American adults text. That makes sms text messaging a great way to contact the customers you find through a people search.By contrast, fewer and fewer people answer a phone call from a number they don’t recognize. Spoofing, scams, and robo-calls have lowered the answer-rate on cold-calls. So as a business, it’s smart to add sms texting as a way to contact customers.FCC RegulationsCommercial … [Read more...]
Call tracking for marketing using a virtual phone system
There was a time, not too long ago, when a phone call was the most common way a customer would contact your business. It’s true, a customer would actually pick up their landline phone and dial your number. Of course, back then call tracking wasn't available to small businesses.Then came the internet and customer contacts shifted to email and website forms. Web-based contacts are convenient for businesses because they are easy to manage and track—everything is digital.When our phones … [Read more...]